AI-Led Growth
The overarching strategy. AI agents that don't just assist but actively drive business outcomes—selling, supporting, and scaling autonomously.
theGPTlab Ventures
The AI-Led
Growth Thesis
We build the next generation of enterprise software—products where conversational AI isn't a feature, it's the foundation.
Our Thesis
The shift from product-led to AI-led growth is the most significant transformation in enterprise software since SaaS.
For two decades, product-led growth defined how software companies scale. Free trials, self-serve onboarding, and viral loops—these tactics built the giants of the SaaS era. But a fundamental shift is underway.
AI-led growth is the next evolution. Companies that deploy intelligent automation to sell, support, and scale are outpacing their competition at every stage. AI agents don't just assist—they execute. They qualify leads, close deals, onboard customers, and drive expansion, all while learning and improving.
At theGPTlab Ventures, we believe conversation is the primary interface for this new era. Conversational AI eliminates the friction of traditional software—no clicks, no dashboards, no training required. Just natural conversation that gets work done.
Our portfolio companies are building at this intersection: AI-led growth powered by conversational AI. We're not retrofitting AI onto existing software paradigms. We're building products from the ground up where conversational intelligence is the core.
Conversational AI Interfaces
Our core thesis. Conversational AI eliminates interface complexity entirely. No screens, no clicks—just natural conversation that gets work done.
Conversational Intelligence
The differentiator. AI that understands context, learns preferences, and conducts natural dialogue to drive outcomes at scale.
Our Approach
How We Build Venture Products
Each venture follows a disciplined approach to identifying opportunities and building products that deliver on the AI-led growth thesis.
Identify the Friction
We find enterprise workflows where traditional interfaces create unnecessary friction. Complex dashboards, click-heavy processes, training-intensive software—these are opportunities for conversational AI disruption.
Build Conversation-Native
We don't bolt AI onto existing software. We build products from the ground up where conversation is the primary interface. The result is software that feels less like a tool and more like a capable team member.
Deploy Autonomous Agents
Our products don't just respond—they act. AI agents that qualify leads, complete tasks, and drive outcomes without human intervention. They scale what a single person can accomplish.
Measure Outcomes
Every venture is measured by business outcomes, not vanity metrics. Revenue generated, time saved, costs reduced—these are the numbers that matter. AI-led growth means measurable ROI.
Current Portfolio
Ventures in Development
Flagship
theGPTlab
Conversational AI Innovation Studio
Active
OnboardFi
Customer Journey Orchestration
Active
TractionDesk
AI-Powered GTM Automation
Active
GameSwing
Sports Prediction Platform
Plus 3 additional ventures currently in stealth development
Explore Our
Portfolio
See how we're putting the AI-led growth thesis into practice across our portfolio of conversational AI enterprise products.